A marketing automation platform that allows you to manage campaigns, generate leads and develop customer relationships in a scalable and measurable way.

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Ease of use
Customizability
Integrations
Features and capabilities
Mobile support
Pricing
4.3
/
5
4.4
/
5
4.3
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5

Already using Zoho and need support?

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What is Zoho‎ Marketing Automation?

Marketing automation and lead development

Zoho Marketing Automation is a modern marketing management and automation platform that helps companies acquire and grow leads in a single environment. It enables campaign creation, audience segmentation, and marketing communications management, making actions consistent and measurable. Zoho Marketing Automation also supports automation of customer paths, analysis of campaign effectiveness and integration with sales processes. As a result, companies increase marketing effectiveness, improve conversion, and make better use of customer data.

What distinguishes Zoho‎ Marketing Automation?

Automate the customer path from the first contact

Zoho Marketing Automation allows you to guide the recipient through the next stages of communication in an orderly and scalable way. Thanks to this, the company reduces the loss of leads and increases the effectiveness of nurturing activities.

Better quality of sales leads

The system supports segmentation, scoring and qualification of contacts before transferring them to the sales team. This allows you to increase the relevance of sales activities and improve conversion.

Consistency of marketing and sales in a single ecosystem

Integration with Zoho CRM and other Zoho apps eliminates the disconnect between marketing and sales. This allows the organization to better manage the entire funnel and use customer data more effectively.

Full scalability of campaigns and marketing activities

Zoho Marketing Automation allows you to monitor campaign effectiveness, lead sources, and audience behavior. This allows you to optimize your marketing budget and make decisions based on data, not assumptions.

What does Zoho‎ Marketing Automation look like?

Brak wpisów

Choose your plan

Pricing based on the number of contacts

Zoho Marketing Automation pricing scales with the number of marketing contacts. As your database grows, the total package cost increases, while the effective rate per contact decreases.

Standard
48
/ month (billed annually)
for 10,000 contacts
Effective rate €4.80 / 1,000 contacts

For companies starting their marketing automation activities.

✓ Unlimited emails
✓ Free onboarding
✓ 10 users
✓ Number of visitors = number of contacts ×2
✓ Basic contact management
✓ Basic segmentation
✓ Signup forms
✓ Basic journey builder
✓ Basic email marketing
✓ SMS and social marketing
✓ WhatsApp Marketing
✓ Website behavior tracking
✓ Website goals
✓ Compliance check
✓ Integration with 40+ apps
Most popular
Professional
71
/ month (billed annually)
for 10,000 contacts
Effective rate €7.10 / 1,000 contacts

For growing companies that want to plan, personalize and scale the marketing experience.

Features from Standard +
✓ 15 users
✓ Number of visitors = number of contacts ×5
✓ Complete contact management
✓ Advanced segmentation
✓ Advanced journey builder and templates
✓ Contact path tracing
✓ Custom re-entry criteria
✓ Landing pages
✓ Basic pop-up forms
✓ Marketing planner
✓ Advanced email marketing
✓ Email campaign A/B testing
✓ Scheduling in social campaigns
✓ Smart URLs
✓ Ecommerce marketing
✓ WhatsApp Marketing Automation
✓ Utility Conversations
Enterprise
142
/ month (billed annually)
for 10,000 contacts
Effective rate €14.20 / 1,000 contacts

For advanced organizations that need personalization and control over the customer journey.

Features from Professional +
✓ 25 users
✓ Number of visitors = number of contacts ×10
✓ Lead attribution
✓ Complete journey builder
✓ X-RAY tracing
✓ Advanced targeting pop-ups
✓ Engagement pop-ups
✓ Workspace
✓ Custom roles
✓ Webhooks
✓ Personalized product recommendations
✓ Dedicated IP address (add-on)

Ready to take your business to the next level?

Every organization is different, but the goal is the same - growth. See how we can support you.

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